• Kantar Worldpanel find that 44% of people actively avoid “green” or “sustainable” options. A number that grew after the pandemic. While only 18% of people are “EcoActives” who seek them out. A number that’s shrunk. The rest are open to eco products, but easily dissuaded. Essentially you’re speaking to the one person in five who is probably

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But what happens when those products sell out? As Amazon Prime Now begins to show its supply chain and last mile pressures, 2PM’s research has identified a number of categories and brands that are reflecting signs of lift in traffic, search awareness, and conversion. These categories include: utility, hydration, food, recreation, and entertainment.... See more

People are mostly at home, so they’re perhaps more willing to invest in a nice, reusable dispenser, and subscription for refills. Keeper’s starter kit, including a glass dispenser and one bottle of concentrate, costs $20, and customers are automatically signed up to receive two refills per month for $10.