What Happened to My Search Engine?

Again, it’s important to emphasize that a.) Google understands better than anyone how important its search product is, strategically, to its business, and b.) Google employs a massive number of brilliant, dedicated, customer-obsessed employees that are focused on upholding and improving the quality of its search engine.

And yet, again, it’s difficul

Here, too, we may spy another weakness. Though it remains the world’s search engine of choice, there’s a sense among many that Google’s product has degraded. Much of its deterioration seems purposeful, either as a way to extract more revenue or obstruct competitors.