added by sari · updated 2y ago
What Everyone Got Wrong About ‘the Long Tail’
- Ever since Wired magazine editor Chris Anderson first published his “Long Tail” theory in 2004, the idea has been endlessly reinforced, contradicted, and debated. He argued that the internet’s removal of physical limitations (local audiences, scarce shelf space) would empower niche products and creators to flourish.
from Building the Middle Class of the Creator Economy by Harvard Business Review
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- In his “1,000 True Fans” essay, Kelly explains that he wasn’t as excited about this new economic model as others seemed to be. “The long tail is famously good news for two classes of people: a few lucky aggregators, such as Amazon and Netflix, and 6 billion consumers,” he writes. “But the long tail is a decidedly mixed blessing for creators.” If yo... See more
from The Rise of the Internet’s Creative Middle Class by Cal Newport
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- The other obvious problem with today’s internet is the economic structure. Chris Anderson wrote a famous essay called “The Long Tail” back in 2004 that predicted the internet would make media businesses less hit-driven and improve the economics for niche creative people. He was right in one sense: the internet created many more niche communities an... See more
from Words With Web 3’s King: An Interview With Chris Dixon by Chris Dixon
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