#46: Is There a Cooler Future for Giving Gifts?

-I expect on-demand delivery models to offer more gifting experiences in the app—for example, adding gift messages for the recipient and allowing the recipient to select the gift themselves within a gift allowance (similar to the fun gift selection experience that startup Goody offers today).

People LOVE and WANT to send gifts. By making it as easy sending a text message, we unlock something new. A real superpower. It’s just so fun and it’s not about the monetary value of the thing you’re sending. It’s actually a form of messaging. The gift is just part of the message.

Spend Shifts to Perks and Software

While the most recent chapter of consumer drove us from prioritizing possessions (purchasing physical goods) to emphasizing experiences (spending on events and travel), I believe that the next leg will lead us from emphasizing experiences to treasuring transformation (buying into a better version of ourselves).