What Does the End of Scumco & Sons Mean for Independent Brands?

For every new subway ad featuring an online pharmacy and a nice monstera plant, there was a new pop-up skate shop soaking up the runoff of Supreme teens. HSWLD on Delancey, a dozen others lost to memory… Online, I browsed IJJI and v.soon and Anti-Social Social Club on my friend’s Tiny Clothing Stores Are.na channel, this selection a mere trickle of

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A lot of journalists have spilled a lot of ink trying to make sense of MSCHF – is it a company? A brand? An art project? MSCHF is a metalabel whose purpose is to reveal how manipulative capitalism is, using the tools of capitalism and commerce to demonstrate it in new ways every other week. The metalabel structure is crucial to how they function. I... See more

That the process is unremarkable is, perhaps, the most important thing about the business. MSCHF succeeds not because it has some super-powerful software or a secret hack at making a better Gantt chart. It succeeds because the company was founded on a strong sense of taste, and its employees work hard to protect the original vision. That means push

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For a long time, retail survived on taste and real estate — curation and distribution. The internet made it possible for regional clothing stores like Need Supply to sell to a global audience and build larger businesses. But then it also made it easier for consumers to find everything, anywhere — at the lowest price — challenging any sense of loyal... See more

Each drop is creative and rebellious, winking to the world that capitalism is a necessary joke. They do all of this with a team of 34 people, most of whom are generalists with no background in making physical goods.