What do you wish Strategists would do more of?

• “Find opportunities for action, and not just diagnostics.”


• “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”

How do you judge whether a creative brief is good or no

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The winning path is clear: design literacy as a cultivated mindset, not another acquired skill—embedded in every role from engineering to sales. Teams that embrace this will take risks to build cultures where authentic expression outweighs safe choices, conviction beats consensus, and craft is prioritized more than algorithmic smoothness. This does... See more

Why does design need to be in the boardroom when it can occasionally run the boardroom? Why aren’t there at least a few more designers running Fortune 500 companies? I don’t have an answer for that, but I do know a couple things: I think of myself maybe as a designer, but I’m not a designer the way most of you are, but I designed our business model... See more