What does a senior lead design strategist do?
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What does a senior lead design strategist do?
What do you wish Strategists would do more of?... See more
- “Find opportunities for action, and not just diagnostics.”
- “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”
How do you judge whether a creative brief is good or no
I often say to executives, “Have an opinion; take a stand; be right most of the time.” Opinions aren’t helpful unless the people who hold them are willing to take a stand in their defense by making a fact-based case.