After ten years, nine months, and six days of running my agency Superfriendly, I shut it down. Finishing a project often triggers a sense of loss. When I pursue a worthy bet, I’m working toward an outcome for a set amount of time. And then, one day, I’m not. Even when I finish instead of quitting or giving up—especially when I do in a way that... See more

there’s a strange ache that comes with outgrowing a version of your life that you worked hard to create. it’s the kind of feeling that doesn’t announce itself as grief but hums in the background of your daily routine — in the moments when the things that used to feel important start to feel hollow, when your goals no longer excite you, when you’re... See more