What are you drinking?

Entrepreneurs looking to enter the market have an opportunity to re-write the rules. This means focusing on the end consumer — marketing and delivering direct to her. It also means creating better beverages and new spaces/contexts for drinking. Today’s customer wants something that’s enjoyable, conscionable, and just a bit healthier.

New startups in the beverage industry are largely being started by women who are disenchanted with big alcohol and recognize the overlooked opportunity to serve female drinkers with better no-low alcohol options.