added by sari · updated 2y ago
What are you drinking?
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- From hard kombucha and functional beer to alt-drinks and the rise of teetotalism, Big Alcohol is under siege from health-conscious consumers and upstart brands alike. What’s driving this shift and what does it all mean? Let’s take a look.
from Sober Is The New Cool: Will Mindful Drinking Overtake Alcohol? by Joe Vennare
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- “As part of our strategy, we’re stepping further into the low- and no-alcohol category, which we believe is ripe for innovation as more drinkers globally look to moderate their consumption. We also believe it’s our responsibility to help reduce harmful drinking and support moderation,” wrote Molson Coors’ Chief Growth Officer Kandy Anand in its 201... See more
from Molson Coors Disrupts Itself With ‘Better-For-You’ Cannabis Beverages by Matt Newberg
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