-Xiaohongshu—which means “Little Red Book”—is like Instagram if Instagram had introduced Instagram Shop years earlier and made it its premier feature. Xiaohongshu has always been more commerce-centric than Instagram, focused on discovery-driven and serendipitous shopping—the digital equivalent of browsing the mall. It’s the counterpart to more... See more

From Huya (game streaming) to Pinduoduo (cheap Taobao) to Dianping (Yelp for China) to Yinke, Yizhibo, Douyu, Bilibili, and Meipai (live streaming platforms) to Xiaohongshu (shopping reviews) to Duoyin (TikTok of China) to Weibo (Facebook of China), China is a rich, booming ecosystem for social. But beyond pure social, each of these aforementioned... See more