added by Tom Bonin ยท updated 1y ago
What are WeChat Mini-Programs? A Simple Introduction
- Every Chinese super-app has a mini-game tucked away in its offering. Gamification features like player status ranking and luck-of-the-draw mechanisms pervades the tech UX.
from Premium special: Gamification of Chinese consumer tech by Lillian Li
Lillian Sheng added
- These Wechat buying groups have enabled a group of community-entrepreneurs to have profitable side hustles through knowing how to create and maintain a chat group.
from The hottest and least understood e-commerce model: Community Group Buying by Lillian Li
sari added
- Platforms like Taobao, owned by Alibaba, and WeChat function as both hybrids of social media and eCommerce platforms, essentially offering users a plethora of services from microblogging, messaging and online shopping, all in one experience. This interconnected economy of services means that live stream shopping is simply an extension of the existi... See more
from A Comprehensive Guide to Live Stream Shopping by Maira Genovese
Sam Blumenthal added