added by sari and · updated 2y ago
WePresent | the Personal Brand Paradox
When a person aspires to be a brand, they forfeit everything that is truly glorious about being human. Building any brand requires consensus. When we position ourselves as a brand, we are forced to project an image of what we believe most people will approve of and admire and buy into. The moment we cater our creativity to popular opinion is the pr
... See morefrom WePresent | the Personal Brand Paradox by wetransfer.com
sari added 2y ago
Perhaps it’s time we leave the branding to the brands and the living to the living.
from WePresent | the Personal Brand Paradox by wetransfer.com
sari added 2y ago
Now don’t get me wrong: people can certainly own brands. They can invent and direct brands and they can design, manufacture, and promote brands. But rather than manufacturing a personal brand, why not build a reputation? Why not develop our character? Imagine what we could learn from each other if we felt worthy as we are instead of who we project
... See morefrom WePresent | the Personal Brand Paradox by wetransfer.com
sari added 2y ago