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WePresent | the Personal Brand Paradox
When the language of advertising and personal branding enjoins you to “be yourself,” what it really means is “be more yourself,” where “yourself” is a consistent and recognizable pattern of habits, desires, and drives that can be more easily advertised to and appropriated, like units of capital. In fact, I don’t know what a personal brand is other
... See moreJenny Odell • How to Do Nothing: Resisting the Attention Economy
Brian Sholis and added
if people now cultivate their own personalities in order to sell products and build a community, brands need to figure out what it is that they are doing. Originally created by companies to give selling a face and a human emotion, retailers are getting killed by their own customers. People are increasingly more likely to build their own brand — and... See more
Ana Andjelic • The ultimate guide to social commerce
sari added
In fact, I don’t know what a personal brand is other than a reliable, unchanging pattern of snap judgments: “I like this” and “I don’t like this,” with little room for ambiguity or contradiction.
Jenny Odell • How to Do Nothing: Resisting the Attention Economy
We are forced to pick a singular lane and consistently craft our personal brand, package ourselves into a product and appease the repetitive, insatiable appetite of the algorithm. If we do this successfully, we can grow our audience and reap the rewards of financial and social capital.
This is the winning strategy for competing in today’s Olympic ga... See more
This is the winning strategy for competing in today’s Olympic ga... See more
Nick Susi • The Multitudes of Self
A brand is part of you, but it can’t be the whole person—with all your nuances and idiosyncrasies. That’s impossible.