Despite all the advertising revenue potential with an app that has over one billion daily active users, WeChat limits ads in its social feed to just 2 per day. In contrast, westerners tend to see 10,000 ads/day.

I believe this is necessary, because a good product requires a certain degree of ‘dictatorship’, otherwise it will embody all sorts of different, conflicting opinions and its personality will become fragmented.”

Allen doesn’t think much about competitors. Instead, he sees the competitor as WeChat itself - and whether his organization will be able to keep up with users whose tastes and needs change every year.

Allen is known in China to be more of a “humanistic philosopher-creator” as opposed to a business mercenary. At the start of WeChat's creation Allen’s mission statement for the company was to not perceive WeChat as a commercial product, but rather as an impressive “work of art”.

“Everyone only has 24 hours in a day. The mission of developers shouldn’t be to make users spend all their time on their phones aside from when they eat and sleep. We are more concerned with when our users communicate, post a picture, read an article, make a payment, or find a Mini Program, that they can do it as quickly and efficiently as possible... See more

A person’s world used to be how far they can walk, but now it is the breadth (and the quality) of information they acquire, because what you see & read determines what kind of person you are and the thoughts you’ll have. - Allen Zhang

WeChat follows the “Grand Design” approach to innovation vs. “Design Thinking” Popularized by the design firm IDEO in the 1990s, design-thinking is defined as a non-linear process which seeks to iteratively understand users, challenge assumptions, and create innovative solutions to prototype and test. In other words, it is an incredibly... See more

Allen asks developers and PMs to put themselves in the shoes of their least sophisticated users – people who might be technologically illiterate, or trying WeChat for the first time.

His product philosophy focuses on combining intuitive design, human psychology, and what’s technologically feasible. After these are melded, economic viability naturally comes afterwards.