Bloomberg - Are you a robot?

I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These ... See more

As anything scales too effectively – from restaurants and ad agencies to social networks and search engines – the market opens for more non-scalable alternatives. Once Starbucks opens on every block, we crave the artisanal coffee shop. There's the identity piece of it, where we want some degree of distinctiveness. But there's a practical side too: ... See more

Startups might try to mitigate perceived reputation risk by overly scripting or muzzling their founders. That is thinking about it backwards. The much greater risk lies in stifling a founder’s originality, muting their passion, and depriving the company of its most powerful evangelist. The risks of being bland, boring, or business as usual far outw... See more