Welcome to Filterworld｜Dirt
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Welcome to Filterworld｜Dirt
Introduced by the author Kyle Chayka, the term ‘Filterworld’ encapsulates the phenomenon of uniformity shaped by the invisible hand of digital algorithms. In this digital age, algorithms are the unseen curators, dictating the content you consume and influencing your tastes, relationships, and the fabric of your daily life through interfacing platfo... See more
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Filterworld: How Algorithms Flattened Culture a book by Kyle Chayka
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Filterworld is not limited to digital experiences on our screens. It is a pervasive force that shapes the physical world, too. Because algorithmic systems influence the kinds of culture we consume as individuals, molding our personal tastes, they also influence what kinds of places and spaces we gravitate toward.
Kyle Chayka • Filterworld
“Under algorithmic feeds, the popular becomes more popular, and the obscure becomes even less visible. Success or failure is accelerated.” — Kyle Chayka, Filterworld: How Algorithms Flattened Culture
Gaby Goldberg • Making the Internet Alive Again
Filterworld, the title of this book, is my word for the vast, interlocking, and yet diffuse network of algorithms that influence our lives today, which has had a particularly dramatic impact on culture and the ways it is distributed and consumed.
Kyle Chayka • Filterworld
The culture of Filterworld is the culture of presets, established patterns that get repeated again and again. The technology limits us to certain modes of consumption; you can’t stray outside of the lines. “Maniac fun,” as Yuri says, is gone—that is to say, a certain degree of originality, unprecedentedness, creativity, and surprise disappears when
... See moreKyle Chayka • Filterworld
The advent of Filterworld has seen a breakdown in monoculture… culture is meant to be communal and requires a certain degree of consistency across audiences; without communality, it loses some of its essential impact.
— Filterworld, Kyle Chayka
... See moreShould the human fashion editor tell you what to like or should it be the algorithmic machine, in the form of the Amazon bookstore, Spotify feed, or Netflix home page? That is the central dilemma of culture in Filterworld.
The former option is mercurial and driven by elite gatekeepers, a powerful group built up over a century of modern cultural ind