[Week 21] The problem with most newsletters (including Substacks)

Most newsletter efforts won’t become valuable until you’ve been producing work for some time and gradually built up a list of people who are invested in your work and have seen you in action. We’re talking years here. Unfortunately, by that point, some writers will have decided the email newsletter is not worth it. But the newsletter list acts like... See more

That is what a successful newsletter will be about—not marketing yourself, but obsessing. I obsess over writing and business, and I’ll never finish exploring it. To accelerate growth—to get more strangers onboard—focus on your particular weirdness. Write things in your newsletter that aren’t throwaway but that you consider part of your creative out... See more