Web3 — Sharing Brand Ownership via DAOs

Investment DAOs: Users truly own their assets in web3. DAOs allow groups of friends/strangers to own anything. Through investment and hence shared ownership, users play an active role in the growth of the products & communities they have a stake in. Communities coordinate group action, and communities emerge from group action.

Decentralized "brand factories" are using a DAO-based model to give consumers a stake in community-owned brands.

Every audience will turn into a community, and every fan will turn into a partner. With Social tokens and Creator DAOs, you'll have the power to incentivize anyone to help you achieve broader goals, meet new people and collaborate with others. DAOs, compared to traditional companies, are open, global, and transparent.

The ownership economy-- by way of decentralized autonomous organizations aka DAOs + non-fungible tokens aka NFTs-- builds a business on top of the creator economy that encourages creators, operators and the community to collaborate together under a new, interdependent ownership mechanism that combines the best of both (legacy + creator economy) wor... See more

 DAOs are the next evolution in online communities because they let DAO members: 1.  Get financial upside for creating more value for the community, 2. h ave a real influence in the direction of the community through voting, and 3. r eflect the value of the community through the value of the token.

Through shared economic ownership within DAOs, companies will be operating as autonomous entities in the Web3 area, and personal dynamics will evolve from hierarchical to more peer-to-peer driven.

Shared ownership of social tokens among community members contributes to long-term value alignment. It is just the beginning when it comes to experimenting with new ways of rewarding community members for their participation and empowering community members through governance.

Tokens may be one key to unlock the ownership economy, but to reach a more equitable version of this future, we must participate in crafting the culture around token distribution, mediation, and governance now. This becomes important because, unlike shares in cooperatives, many tokens that double as governance rights can be sold on secondary market... See more