Web3: New business in the new web

How Can Businesses Benefit From Web3? Some businesses are already working with web3. High fashion brands such as Gucci started to sell virtual fashion. Digital art sales came into the spotlight with Beeple’s First 5000 Days sold for almost 70m at Christies. Sports clubs such as Manchester City are creating fan tokens to incentivize engagement

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The major themes of this shift are the metaverse and web3 movements. They are two sides of the same coin, creating a new front- and backend of the Web. Where metaverse uses new tech like extended reality and AI to create new ways of digital interaction, web3 is using blockchain and tokenization to build a more distributed data layer into the intern... See more

With an expected market size of 1.25t, digital transformation is the defining business opportunity of our time. The current key themes are closely linked: The metaverse reimagines the frontend, web3 the backend of the web. On web3, there is little insight from a business perspective. Why is it relevant, what solutions exist already, and what are th... See more