Web3 and Media

To make $1000 per month, a creator needs about 100K Instagram followers, 2M views monthly on YouTube or 25M on TikTok (New Creator Manifesto, 2021). Contrast this with platforms that provide a more competitive mechanism for creator monetization. Just over 200 subscribers on Substack, OnlyFans, Twitch or Patreon at $5 per month will yield the same $... See more

Increased competition will tilt balance to content suppliers and steadily change the economic equation with platforms.

In short, Web3 forces continued erosion of the power of gatekeepers.

Joe Krause said: "The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions of markets of dozens of consumers."

Web3 improves connection between consumer and creator.

Defining web 3, @andy_matuschak says: "This is a sort of counter-intuitive definition given the emphasis on decentralization, but it helps me understand one facet: imagine that all web sites and databases and accounts and services are running on one shared server, and anyone can program it."

And pay attention to the wallet. The wallet is more than a place for digital money. It's a foundation of identity. It will become an important connection to authenticated media experiences.

For many media brands, the creator economy presents a conundrum — what is the role of brand when audiences increasingly value the intimacy of a direct connection to a human creator?

-Community: New ways for community to connect directly, participate in governance and ownership.