For the time being, though, the bulk of users will continue to rely on the preëstablished attention economy for the bulk of their digital consumption. “Facebook, Instagram, YouTube, those are just as dominant as ever,” Jin said. “Today, no one finds a person on Patreon; you go there after you’ve found them.”

-Management: blockchain simplifies monetization, payments, and rights management

Joe Krause said: "The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions of markets of dozens of consumers."

Sam Lessin: Web 3.0 is — at the most abstract level — really about right-sizing communities to a scale people can have a sense of personal purpose and place. It is about giving people ownership in meaningful way in the context of the people they want to be with and impressively extending that experience.

For many media brands, the creator economy presents a conundrum — what is the role of brand when audiences increasingly value the intimacy of a direct connection to a human creator?

-Distribution: Pressure on platforms to improve transparency and economics. Data portability gives creators power.

In short, Web3 forces continued erosion of the power of gatekeepers.

To make $1000 per month, a creator needs about 100K Instagram followers, 2M views monthly on YouTube or 25M on TikTok (New Creator Manifesto, 2021). Contrast this with platforms that provide a more competitive mechanism for creator monetization. Just over 200 subscribers on Substack, OnlyFans, Twitch or Patreon at $5 per month will yield the same... See more

Removing the friction from micro-payments: Cryptocurrencies drive down the cost and complexity of transferring value. As digital wallets proliferate, micro-payment systems will become commonplace across open publishing environments. We are already seeing more of this behavior with the popularity of platform-specific tipping solutions. Web3 will... See more