Web3 and Media

-Management: blockchain simplifies monetization, payments, and rights management

-Distribution: Pressure on platforms to improve transparency and economics. Data portability gives creators power.

For the time being, though, the bulk of users will continue to rely on the preëstablished attention economy for the bulk of their digital consumption. “Facebook, Instagram, YouTube, those are just as dominant as ever,” Jin said. “Today, no one finds a person on Patreon; you go there after you’ve found them.”

-Creation: more tools and better economics empower individual creators

To make $1000 per month, a creator needs about 100K Instagram followers, 2M views monthly on YouTube or 25M on TikTok (New Creator Manifesto, 2021). Contrast this with platforms that provide a more competitive mechanism for creator monetization. Just over 200 subscribers on Substack, OnlyFans, Twitch or Patreon at $5 per month will yield the same $... See more

Joe Krause said: "The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions of markets of dozens of consumers."

What's more Web3 presents a rich new palette to think about consumer engagement for every media company around how to incent participation, create hybrid membership / ownership structures and more broadly make interacting with content more fun for consumers. Perhaps another way to think about Web3 is as an open gaming platform for everything. Moder... See more

NFTs are new keys to internet: NFTs (non-fungible tokens) are a special kind of crypto asset where each token is unique. They authenticate ownership of any kind of digital asset. NFTs represent more than unique digital objects, they are objects described by code. As such they become programmable keys to media and gaming communities.

For many media brands, the creator economy presents a conundrum — what is the role of brand when audiences increasingly value the intimacy of a direct connection to a human creator?