Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Mark Jeffery

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Big Data, Analytics, and the Future of Marketing & Sales

McKinsey Chief Marketing & Sales Officer Forum

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Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites

Karl Blanks

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