Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Google Analytics

Justin Cutroni

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Your Customer Creation Equation: Unexpected Formulas of The Conversion Scientistâ„¢

Brian Massey

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Mark Jeffery

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You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

Chris Goward

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Big Data, Analytics, and the Future of Marketing & Sales

McKinsey Chief Marketing & Sales Officer Forum

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