Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Your Customer Creation Equation: Unexpected Formulas of The Conversion Scientistâ„¢

Brian Massey

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You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

Chris Goward

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Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))

Alistair Croll

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Big Data at Work: Dispelling the Myths, Uncovering the Opportunities

Thomas H. Davenport

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Content Strategy for the Web

Kristina Halvorson

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