We went public, and we have more than 50 percent American investors as shareholders. Before going public, I said to them, “Are you looking for a company that grows very fast, that makes profits that are too high, in our view, quick profits? Do not invest in our company. Do you want a company that grows in a gracious way? That allows suppliers to grow alongside it, so that your artisans can grow as well as the company’s staff?”

om.co • Brunello Cucinelli

Saved by sari

RelatedCollections

I wanted the brand to have my face. I wanted the product to convey the culture, life, lifestyle, dignity of work. We are a listed company, and I wanted to manufacture a product with dignity. I wanted a profit with dignity. Because the press all talk about the moral ethics of profit. Why can’t we have a dignified profit then?

Would you buy something ... See more

om.co • Brunello Cucinelli

Devin Baker added

We only want to make great products and when you don’t focus only on making money and have reached a certain level, everything becomes about quality. Right now, there is a certain cultural fascination with fast growth, IPOs and so on, but I want to go slow, really slow and think long-term. It takes time to do good things. You see, this cultural phe

The founder of Teenage Engineering opens up to his creative space

and added

Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.

We took some capital from investors in order to invest ... See more

Muse Retrospective

Alex Dobrenko and added

Brunello: I wanted the brand to have my face. I wanted the product to convey the culture, life, lifestyle, dignity of work. We are a listed company, and I wanted to manufacture a product with dignity. I wanted a profit with dignity. Because the press all talk about the moral ethics of profit. Why can’t we have a dignified profit then?

om.co • Brunello Cucinelli

sari added

the company is thriving, because it gives consumers something in which to believe and participate – at an affordable price.

Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World

And the way we fund this is primarily through US-based venture capital funding, which demands hockey stick growth in return.

All the focus goes into making hundreds of millions or ideally billions of dollars in profit to pay back their investors.

As a member of a team that's in the middle of doing this, I can say it affects every single decision abou... See more

Maggie Appleton • Home-Cooked Software and Barefoot Developers

Ben Cuan added

• We will continue to focus relentlessly on our customers.• We will continue to make investment decisions in light of long-term market leadership considerations rather than short-term profitability considerations or short-term Wall Street reactions. • We will continue to measure our programs and the effectiveness of our investments analytically, to... See more

Jeff Bezos • Jeff Bezos Letter to Amazon Shareholders 1997

Tony Lashley added

The thing that was really most important, as a startup—though by then we weren't really a startup—by then we were public, but a young company—is the relationship that we had built with our customers. We wanted them to feel that a) they were given a decent deal and that b) they trusted us to lead them to where they needed to go. So

om.co • Brunello Cucinelli

The founder of Teenage Engineering opens up to his creative space

Muse Retrospective

om.co • Brunello Cucinelli

Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World

Maggie Appleton • Home-Cooked Software and Barefoot Developers

Jeff Bezos • Jeff Bezos Letter to Amazon Shareholders 1997

Jessica Livingston • Founders at Work: Stories of Startups' Early Days