We're not for everyone — and that's the truth

Right now the Metalabel squad is in the throes of the creative process of something you’ll see in the Fall. We’re excited about what we’re working on but we’re also in the thick of it. We still don’t know where it will all lead.

Some days the not-knowing is agonizing. The first time I experienced the feeling came while building Kickstarter, and it o... See more

Instead, I stopped trying to fit myself and Every into an old model of what a founder, software startup, or media company needs to look like. Those are all old ideas, from an older context. They can be useful when needed. But they’re dry and dead.

I’ve just tried to be honest about who I am, what I want, and what I believe to be true about the littl... See more

We all know “startups are hard,” but I think we tend to imagine that this difficulty is bounded, contained, modelable, a bit like running a marathon: yes, legs and lungs hurt, but that’s normal and appropriate, and we know the route, the distance, and that there’s a finish line. This is a kind of difficulty we can contend with without losing oursel... See more

Though we yearn for clarity, the universe whispers caution. If you listen closely to those who’ve made it, you’ll find what many of them want most is to return to the unknown. Kurt Cobain said he wished he could’ve stayed forever in the moment right before Nirvana got big. Virgil Abloh believed no piece mattered more than having the freedom to make... See more