Walmart shuts down its experimental personal shopping service, Jet black

Jet black also arrived at a time when a few startups had been trying text-based shopping, including Hello Alfred, Magic, GoButler, Operator, Fetch, Scratch and others. (Most have since failed or pivoted.) Walmart’s entry into this market, at the time, was then considered notable.

Walmart claimed last July Jet black’s customers were spending $1,500 per month, on average. But there weren’t enough customers — or efficiency in the business model — to make Jet black profitable.