1. Assessing demandWhen it is costly to build an MVP, a landing page + waitlist is true and tried strategy to launch and get quick feedback before investing more resources.

3. Control experienceGetting feedback and developing the right product experience is a commonly cited reason why a certain product has gated access. This is especially true for consumer products where losing 75% of the initial sign-ups is considered a good retaining product.

When to implement a waitlist

A waitlist, in that case, helps the team from getting pulled in too many directions or serving too many masters.

6. Increase word of mouth

2. Intriguing demos Videos are one of the cornerstones to generating buzz. And product demos are a good starting point. 

Why it works: The Psychology behind waitlists:

2. Capture low intent customers/Top of the funnelRelated but different to assessing demand is capturing low intent customers. This is the case when working in a domain that has a high price point, requires a high trust threshold and/or a meaningful investment in customer education.