The Tim Ferriss Show Transcripts: Vitalik Buterin, Creator of Ethereum, on Understanding Ethereum, ETH vs. BTC, ETH2, Scaling Plans and Timelines, NFTs, Future Considerations, Life Extension, and More (Featuring Naval Ravikant) (#504) – The Blog of Author Tim Ferriss

Ethereum is an instructive example in which the project's brand is largely associated with its founder. Vitalik is probably the only individual in the Ethereum ecosystem with the capability of personally altering its brand identity. However, the Ethereum team has also made design choices which show an effort to "keep the identity small," such as th... See more

-Using blockchains to create more trusted, transparent and verifiable versions of existing processes.