What is visual thinking? by Leanne Armstrong

Core concepts:

Two-thirds of people predominantly think in pictures

Involves both object and spatial visualization skills

Helps in organizing ideas graphically and remembering information as images

Set aside all the academic jargon — these studies are very difficult to read! — and the point is rather stark: our vision and perception are far sharper than is our own awareness of them. We see and understand even when we think we are not. This has major implications for design.

Still, it sounds impossible, doesn’t it? But it is at the root of

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