added by sari · updated 2y ago
Bloomberg - Are you a robot?
- Without going into the moral implications of choosing "robots" over humans, virtual influencers can open up new social media channels for brands. Depending on the brand, VI marketing can be a great way to connect with audiences. It’s up to brands to decide what the trade-off is between messaging, having control over a virtual persona, a likely boos... See more
from Future Tech China: The Next Wave of Virtual Influencers by Tanya Van Gastel
sari added
- As everyone spends more and more of their time online, the ability to design the digital screens and images people interact with has become top-of-mind for everyone. That change in behavior has led to a $41 billion market for a “wider audience – like social media influencers, small business owners and marketing executives – [who] are looking for to... See more
from Canva by Contrary Research
Juan Orbea added
- Meta and Google are becoming more expensive and less measurable for brands, leading brands to start exploring new customer acquisition channels. Influencer marketing is one option, and the industry has swelled from $1.7 billion in 2016 to $16.4 billion in 2022 (a 46% CAGR). Influencer underpins discovery-driven commerce.
from CAC: Customer Acquisition Chaos - by Rex Woodbury by digitalnative.substack.com
sari added