Virtual HQs race to win over a remote-work-fatigued market

Some will return to physically co-working with strangers, and some employers trapped in the past will force people to go to offices, but the illusion that the office was about work will be shattered forever, and companies that hold on to that legacy will be replaced by companies who embrace the antifragile nature of distributed organizations.

• If the distinction between real and virtual becomes blurry, how will future workers be competitive?• How does communication and collaboration within the “infinite office” take place?

Indeed, most of Corporate America punished the women and men who opted to work from home, believing a dated lie that one can’t be as productive or an effective member of a team without sharing the physical world with others. To make the sale, you had to break bread with the customer. To hire the employee, you had to go out for drinks. Yet, in a dig... See more

The traditional office was probably doomed anyway. Then a global shutdown changed everything we thought we knew about work, including where and when it needed to take place.

Scheduled Zoom calls, utilitarian Slack threads, and endless email chains don’t capture the thrill of surprise or the joy of conversation that giddily revs up as people riff off each other’s ideas. But smart app developers are also realizing that spontaneity doesn’t mean constantly interrupting people’s life or workflow. They give people the power ... See more