Virtual communication curbs creative idea generation - Nature

Microsoft says meeting time has TRIPLED since 2020: typical workers are spending 57% of their time communicating [meetings, calls] with others: 'Today, knowledge work is, quantitatively speaking, less about creating new things than it is about talking about those things.’ https://t.co/aueW97bOrg

In a virtual meeting, all eyes are focused on screens and ignore the environment, which "constrains the associative process underlying idea generation,".

“​ I'm thinking a lot about the fact that 99% of my work life and professional value creation exists in virtual space. My screen is the portal to a virtual world that I contribute to and that enables me to collaborate on exciting projects around the world. But the result of my work does not influence my physical environment. ... I don't lack social... See more