Saved by sari
Virality is a myth (mostly)
[ THE CASE FOR VIRALITY ]
There’s been a lot of noise the last month on X about attention as a strategy and whether or not it works. As one of the frontrunners getting most talked about here, I think it’s about time for me to offer my thoughts.
Fundamentally, I believe that it has never been... See more
Royx.comMy product went viral on social media but all I got were these shitty users
Product launches work differently in the age of social media.
Imagine that one day, you launch an app. Your new app is received well. A small trickle of users shows up, and they are loyal and loving. With their... See more
andrew chenx.comas publicaciones no se propagan de persona a persona como un virus.
En realidad, una cuenta enorme comparte el producto y boom. Es viral.
Lo que llamamos "viral" en realidad es simplemente "difusión".
En realidad, una cuenta enorme comparte el producto y boom. Es viral.
Lo que llamamos "viral" en realidad es simplemente "difusión".
I've read 100+ marketing books and only these 9 are worth your time 📖
The secret to true virality isn’t viral mechanics but word of mouth. LinkedIn’s head of growth revealed to Rahul that no app has sustained a viral factor above 1 for long periods—even Facebook peaked at 0.7. What drives growth is when users spontaneously tell others about products they love.
Superhuman's secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO)
None of these viral mechanics keep on compounding, which actually makes sense. It would be a little absurd if things just kept on growing. What then is the true secret behind virality? And he said, it is word of mouth. It is the virality you can't measure that isn't a mechanic that isn't in a future.
It is when one user spontaneously tells another... See more
It is when one user spontaneously tells another... See more