Saved by sari
Virality is a myth (mostly)
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Ryan Holiday • 1 highlight
amazon.com
is, how do you get enough of the influencers to talk about you so that you can make the system tip?
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Another unique thing about virality is that it comes and goes over time depending on the channels available. These viral channels are constantly in flux. Not true with network effects, which are more stable over time.
James Currier • Viral Effects Are Not Network Effects
None of these viral mechanics keep on compounding, which actually makes sense. It would be a little absurd if things just kept on growing. What then is the true secret behind virality? And he said, it is word of mouth. It is the virality you can't measure that isn't a mechanic that isn't in a future.
It is when one user spontaneously tells another u... See more
It is when one user spontaneously tells another u... See more