Victor Wembanyama Is Letting It Rip
Japanese baseball fans are crazy for Shohei Ohtani and the Dodgers. MLB has a plan to get them to root for every team
Ian Thomascnbc.com
Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer:
Lea Boreland • Adapting sports
Heir Ball: How the Cost of Youth Sports Is Changing the N.B.A.
newyorker.com