Intention > Attention

• The destruction of our attention compromises our ability to make sustained progress on anything worthwhile.


• You don’t need to go live in a cabin or swear off Netflix. You just have to live more deliberately.


• We are entering the post-information age. The barrier is no longer information. It’s intention, self-regulation, and

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Make something wonderful > make something fast

• AI will make content a commodity. It can vomit up endless amounts of text and images. Quantity is its game. Quality, intention, choice, vision – that has to be yours.

AI will make content a commodity. It can vomit up endless amounts of text and images. Quantity is its game. Quality, intention, choice, vision – that has to be yours.

We are entering the post-information age. The barrier is no longer information. It’s intention, self-regulation, and courage.

Creativity > Productivity

• You are not a knowledge worker. You are a creative human being.


• You’re often most creative when you’re least productive


• Creativity is not a process. One of the most salient traits of creative visionaries like Walt Disney and Steve jobs was the absence of process.


• You do not need more productivity systems. You need to play

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In the future, the process of creation will matter more than the result. The value will be in the artifacts showing human effort - inspiration, messy thinking, pain.

A slower approach is not only an economic necessity in order to create work that stands out, it’s about reclaiming our humanity. The goal can’t be making more stuff, it has to be making something wonderful.

What if the process of taking notes is the point?