Vanta's Path to Product-Market Fit — Solve the Customer’s Problem, Then Write Code

In San Francisco, while Zhao still believed he was right about his grand vision, he realized he was wrong about his market. It was a crucible moment. The first version of Notion was a tool that non-coders could use to make their own apps. Disappointingly for the co-founders, it turned out, even if they were Last’s and Zhao’s actual friends, non-cod... See more

Assess the potential and spot the openings:  “We spent a lot of time thinking about ‘What is the market for this?’ Spreadsheets have been around forever, but most of the time, people use them to track objects: people, companies, simple tables. They're not doing modeling and number crunching, which they were invented for,” says Ofstad. “And wh

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