Values Aren't Chains; They Are Wings
Values — like policies, plans, and goals — are heuristics to help us avoid an infinite calculation each time we want to act. Instead of calculating in each conversation, at each moment, what to reveal and what to conceal, a person adopts the general value of being honest, by default. So, values are a form of knowledge about what works in general, o... See more
Joe Edelman • Human Values

For values or guiding principles to be truly effective they have to be verbs. It’s not “integrity,” it’s “always do the right thing.” It’s not “innovation,” it’s “look at the problem from a different angle.” Articulating our values as verbs gives us a clear idea . . . we have a clear idea of how to act in any situation.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action

The Art of Being Unmistakable: A Collection of Essays About Making a Dent in The Universe
amazon.com
Values are ideas that guide us in action. In this, they are similar to plans, goals, fears, intentions, policies, etc, and the like. All these are ideas which guide us in action. Among these ideas, values alone concern the manner of our actions, rather than the consequences (as with plans, goals, and fears) or the mere fact of their performance (as... See more