Value Proposition Design

The Jobs to Be Done Playbook

Michael Schrage • 1 highlight

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Jobs to Be Done

Anthony W. Ulwick • 1 highlight

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The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

Brant Cooper

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Competing Against Luck: The Story of Innovation and Customer Choice

David S. Duncan

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When Coffee and Kale Compete: Become great at making products people will buy

Alan Klement • 1 highlight

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Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

Martina Lauchengco

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