Value Prop - Create Powerful I3 Value Propositions to Enter and Win New Markets

outstanding market leader in one of these three dimensions or “disciplines”; the other two dimensions would be supporting

Know what you do well. Know what you need to improve. Know what you can do better than anyone else can.

value proposition is the articulation of the promises that your company is willing to fulfill for its target market.

do you know why they should care—why and how they would see the value in your offering?

If you do not have meaningful or clear differentiators, then you are a commodity. This would mean competing primarily on price and should mean that your company has or is seeking primary cost advantages

The successful sales mindset must be consultative: the value proposition should be matched to the needs of each customer.

Your product is valuable only to the extent that your target customer believes it is.

A set of promises, based on the capabilities and credibility of the offering party, that helps prospective customers understand how an offering uniquely addresses specific problems, opportunities and challenges.

shift away from looking at company offerings as products, but rather as solutions, something that gets a job done for the customer.