
Value-Focused Thinking: A Path to Creative Decisionmaking

The responses will probably add objectives to your list.
Ralph L. KEENEY • Value-Focused Thinking: A Path to Creative Decisionmaking
Value-focused thinking essentially consists of two activities: first deciding what you want and then figuring out how to get it.
Ralph L. KEENEY • Value-Focused Thinking: A Path to Creative Decisionmaking
The general principle of thinking about values is to discover the reasoning for each objective and how it relates to other objectives.
Ralph L. KEENEY • Value-Focused Thinking: A Path to Creative Decisionmaking
There is a tendency in all problem solving to move quickly away from the ill-defined to the well-defined, from constraint-free thinking to con-trained thinking.
Ralph L. KEENEY • Value-Focused Thinking: A Path to Creative Decisionmaking
In value-focused thinking, in contrast, the value model guides the search for creative alternatives in the direction in which one should go.
Ralph L. KEENEY • Value-Focused Thinking: A Path to Creative Decisionmaking
The general principle used to suggest alternatives here is relevant to almost all decisions. You begin with the fundamental objectives that indicate what you really care about in the problem.
Ralph L. KEENEY • Value-Focused Thinking: A Path to Creative Decisionmaking
Similarly, identifying the means contributing to the achievement of any aspect of the fundamental objective can also indicate potential alternatives.
Ralph L. KEENEY • Value-Focused Thinking: A Path to Creative Decisionmaking
value-focused thinking does not simply accept prespecified problems or prespecified lists of alternatives.
Ralph L. KEENEY • Value-Focused Thinking: A Path to Creative Decisionmaking
…highlights
But not all decision situations have to be created by outside forces. It is worthwhile to seek out decision situations, situations I refer to as decision opportunities rather than decision problems. Such decision situations do not occur outside your control; they occur because of your control.