
Value-Focused Thinking: A Path to Creative Decisionmaking

1.3 Identifying Decision Opportunities
Ralph L. KEENEY • Value-Focused Thinking: A Path to Creative Decisionmaking
identified by the responses to a large number of questions about the meaning of and reasoning for objectives.
Ralph L. KEENEY • Value-Focused Thinking: A Path to Creative Decisionmaking
1.4 Thinking about Values
Ralph L. KEENEY • Value-Focused Thinking: A Path to Creative Decisionmaking
'I'he values relevant to a given decision situation indicate what information is important. Once you have specified your values, you should thencollect information on alternatives only if the information will help you judge the alternatives in terms of achieving those values.
Ralph L. KEENEY • Value-Focused Thinking: A Path to Creative Decisionmaking
1.2 Creating Alternatives
Ralph L. KEENEY • Value-Focused Thinking: A Path to Creative Decisionmaking
Identifying Decision Opportunities
Ralph L. KEENEY • Value-Focused Thinking: A Path to Creative Decisionmaking
There are two ways to create decision opportunities.
Ralph L. KEENEY • Value-Focused Thinking: A Path to Creative Decisionmaking
This example illustrates two general principles that are helpful in creating alternatives. Specifying the meaning of the fundamental objective, in this case by dividing the reduction of vehicle fatalities into categories, can suggest alternatives.
Ralph L. KEENEY • Value-Focused Thinking: A Path to Creative Decisionmaking
Uncovering Hidden Objectives