Value Creation Is Art, Not War- Why Leaders Should Rethink Their Business Metaphors to Increase Upside

Like the artist, the business professional or founder must develop the capacity to see what others have missed—to recognize patterns and possibilities invisible to those trapped in conventional thinking. While we praise businesses as competitive when they capture market share, we might better describe them as artful when they've mastered value crea

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“Language exerts hidden power, like the moon on the tides." — Rita Mae Brown

If you’re bilingual or ever had to “code switch” based on your social context, you know Rita is right. This isn't just about swapping words; it's about inhabiting a completely different reality. This phenomenon, which linguists call the Sapir-Whorf hypothesis or "

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Take entrepreneurship—not as a job title, but as the fundamental posture of business itself. The Austrian economists, particularly Israel Kirzner, recognized that entrepreneurship is essentially the act of recognizing value where others haven't seen it yet. This "entrepreneurial alertness" is less a calculated search and more an aesthetic

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