
Validation is a mirage

Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future business prospects. It is more concrete, more accurate, and faster than market forecasting or classical business planning. It is the principal antidote to the lethal problem of achieving failure: successfull
... See moreEric Ries • The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success
If you want to feel good, brainstorm it. If you want to appear good, test it. If you want to know if you’re any good, ship it.
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