Validation is a mirage. Spend enough time talking with entrepreneurs, product people, designers, and anyone charged with proving something, and you’ll bump into questions about validation and certainty. “How do you validate if it’s going to work?” “How do you know if people... See more

The best way to validate a product without launching it is to try and simulate what the experience would be like when it's fully populated with content and users. Virtually every product development cycle goes through this timeline: Day 1: This is going to be huge Day 30:... See more