The dominant school of thought when it comes to UI design in tech, at least that I’ve grown up with the past two decades, has centered around removing friction for users in accomplishing whatever it is they’re trying to do while delighting them in the process. The goal has been design that is elegant, in every sense of the word: intuitive,... See more

Interfaces used to be the solution. “There’s an app for that” was music to our ears.

But now interfaces are overused. They’re getting in the way. Instead of pragmatic solutions, we’re building clunky apps.

The solution is not a better app. The solution is no app – no interface.

Example: an app to open your car. Krishna explains how such an app can... See more