
What separates writing that is fun, easy to read, even musical, is writing that alternates rhythms—fast vs slow, quick vs descriptive, etc. The more your writing alternates between opposites, the more movement it has, and the more the reader feels like they are being taken on a journey (opposed to hacking their way through a textbook).
ship30for30.com • How to Start Writing Online: The Ship 30 for 30 Ultimate Guide

People naturally remember musical language, and I would encourage writers to inject their prose with a bit of music. When you’re writing, think about repetition and variety. Crescendos and rests. Pace and punctuation. Read your work out loud, and feel the rhythm of the words in your voice.
Derek Thompson • Why Simple Is Smart
