Focus your prediction correctly because the brands that predict the future are the brands that make the future. Everybody else is simply following the path laid out by others.

The future isn’t new technology. The future is changed people. Your brand should be placing its bets on who we will become.

Making the right kind of forecast means thinking deeply about where people are headed and what emerging beliefs, behaviors, mentalities, value systems, ideals and cultural ideas can be brought to the surface with the right con... See more