You know that gut instinct? That visceral hit, that fuzzy chill that shows up uninvited — a warning, or a sudden go for it, even when nothing's clear. We’ve all felt it. Sometimes we trust it. Sometimes we shove it under a pile of airtight reasoning. But it always comes back. Stubborn. Unsettling. And often right.

As more and more of us sit with the question of what sits beyond intelligence as our true human premium, it seems that we’re doubling down on that ineffable quality that, as of yet, lies beyond the grasp of the machine: intuition.

It’s an entrance into a new era — a noetic era — coined and elaborated upon by Concept Bureau’s Zach Lamb, a brand... See more