Unfluence

Eichhorn uses the potent term “content capital”—a riff on Pierre Bourdieu’s “cultural capital”—to describe the way in which a fluency in posting online can determine the success, or even the existence, of an artist’s work.
“Cultural producers who, in the past, may have focused on writing books or producing films or making art must now also spend con... See more
“Cultural producers who, in the past, may have focused on writing books or producing films or making art must now also spend con... See more
Kyle Chayka • How the Internet Turned Us Into Content Machines
What is the goal? To get subscribers? If we have a lot of subscribers, does that mean people are reading? So is that the goal, to have people read our work? And then what? I mean that sincerely. Then what? To change hearts and minds? To start conversations? To make yourself known? Why to strangers? Why not to your family or friends or people in you... See more
Cydney Hayes • The elite capture of Substack
