Unfluence

in an age when everyone seems to be trying to build an audience in order to “monetize their passions,” the end result is a crowded digital world of people striving to be influencers-celebrities, especially on social media

You don’t get any value from your influence other than nebulous social capital.

it is actually much, much easier to gain engagement, online and irl, by complaining about something, and bonding with others who also hate the thing, than by creatively adding value