
Understanding Media

will get very much worse because of the frustration of the student need for participation in the learning process. This
Marshall McLuhan • Understanding Media
In England, however, such was the power of the ancient oral traditions of common law, backed by the medieval institution of Parliament, that no uniformity or continuity of the new visual print culture could take complete hold. The result was that the most important event in English
Marshall McLuhan • Understanding Media
Electric technology is directly related to our central nervous systems, so it is ridiculous to talk of “what the public wants” played over its own nerves. This
Marshall McLuhan • Understanding Media
With such awareness, the subliminal life, private and social, has been hoicked up into full view, with the result that we have “social consciousness” presented to us as a cause of guilt-feelings. Existentialism offers a philosophy of structures, rather than categories, and of total social involvement instead of the bourgeois spirit of individual
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The price of eternal vigilance is indifference.
Marshall McLuhan • Understanding Media
The principle of numbness comes into play with electric technology, as with any other. We have to numb our central nervous system when it is extended and exposed, or we will die. Thus the age of anxiety and of electric media is also the age of the unconscious and of
Marshall McLuhan • Understanding Media
And a technological extension of our bodies designed to alleviate physical stress can bring on psychic stress that may be much worse.
Marshall McLuhan • Understanding Media
“A man’s reach must exceed his grasp or what’s a metaphor.”
Marshall McLuhan • Understanding Media
In psychiatry, it is the technique of total permissiveness extended as an anesthetic for the mind, while various adhesions and moral effects of false judgments are systematically eliminated.