Understanding Media

But they lost their nerve even quicker than Bernard Shaw lost his. Like Shaw, they quickly settled down to whimsy and to the cultivation of entertainment values.

“They would not listen to warnings because they did not wish to hear.”

processing information,

The artist can correct the sense ratios before the blow of new technology has numbed conscious procedures.

experience of one sense into all the senses, and presenting the result continuously as a unified image to the mind. In fact, this image of a unified ratio among the senses was long held to be the mark of our rationality, and may in the computer age easily become so again.

goes far to explain why man is impelled to extend various parts of his body by a kind of autoamputation.

He had adapted to his extension of himself and had become a closed system.

in the true Narcissus style of one hypnotized by the amputation and extension of his own being in a new technical form.

or structure there is what Kenneth Boulding calls a “break boundary at which the system suddenly changes into another or passes some point of no return in its dynamic processes.” Several such “break boundaries” will be discussed later, including the one from stasis to motion, and from the mechanical to the organic in the pictorial world. One effect