
Understanding Media

If Perceptive Organs vary, Objects of Perception seem to vary: If Perceptive Organs close, their Objects seem to close also.
Marshall McLuhan • Understanding Media
Man is a form of expression who is traditionally expected to repeat himself
Marshall McLuhan • Understanding Media
electric technology. That is the key to Professor Boorstin’s bewilderment in
Marshall McLuhan • Understanding Media
If men were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists? Or would they begin a careful translation of new art forms into social navigation charts?
Marshall McLuhan • Understanding Media
He had adapted to his extension of himself and had become a closed system.
Marshall McLuhan • Understanding Media
processing information,
Marshall McLuhan • Understanding Media
has now been explained that media, or the extensions of man, are “make happen” agents, but not “make aware” agents.
Marshall McLuhan • Understanding Media
The price of eternal vigilance is indifference.
Marshall McLuhan • Understanding Media
This concept of the arts as prophetic, contrasts with the popular idea of them as mere self-expression.