Understanding Media
Each medium, like language itself, makes possible a unique mode of discourse by providing a new orientation for thought, for expression, for sensibility.
Neil Postman • Amusing Ourselves to Death: Public Discourse in the Age of Show Business
th e medium is the message
Marshall McLuhan • Understanding Media: The Extensions of Man
McLuhan’s view is that mediums matter more than content; it’s the common rules that govern all creation and consumption across a medium that change people and society. Oral culture teaches us to think one way, written culture another. Television turned everything into entertainment and social media taught us to think with the crowd.