underdo the competition

mail.google.com

RelatedHighlights

Superhuman

First Google built a superior product. Then it built excitement by making it invite-only. And by steadily increasing the number of invites allowed to its existing user base, Gmail spread from person to person until it became the most popular, and in many ways the best, free e-mail service.

Ryan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Kevin Kelly says: “Don’t aim to be the best, be the only”.

underdo the competition

Gmail

mail.google.com

Gmail provided a full gigabyte of storage,

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

What is the goal of the goal? (A powerful question to ask…)

mail.google.com