added by sari · updated 2y ago
Under quarantine, media is actually social
- Sudden shelter-in-place on a mass scale has created new emotional and social needs, which are rapidly thawing the inertia of our social media ice age. What we are finding — and what the next wave of social is already demonstrating — is that it is possible to create shared, intimate moments and experiences online that are no longer dismissed as “les... See more
from The Next Social Era is Here: Why Now Is the Time for Social Products Again by James Currier
sari added
- “Melissa has tapped into the zeitgeist of bored teens in quarantine and given them purpose.” Mueller tells me. Craving community, the app let them “gather and have conversations with each other rather than exclusively interacting with the broadcasts on TikTok.”
from Why influencers are replacing fans with cults by Josh Constine
sari added