But gradually, social-media users became more comfortable sharing intimate details of their lives with strangers and corporations. ... They became more adept at putting on performances and managing their personal brand—activities that might impress others but that do not deepen friendships in the way that a private phone conversation will.  Once... See more

The first is more social than media. It’s driven by a backlash to performative, status-seeking social media: people want to spend quality time online with close friends and family. This means less Facebook and Instagram and more WhatsApp and Messenger.