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The podcast business is still predominantly powered by advertising, a channel that’s especially tethered to the ebb and flow of the greater economy. Speaking with over a dozen podcast makers last week, I’ve heard about several instances of ad cancellations and preemptive non-renewals. These pullbacks were said to be mostly clustered among industrie... See more

Podtrac, the analytics company that publishes those industry rankers, found that weekly podcast audiences in the US decreased by 8% in the week of March 16, a greater drop than the 2% decrease in the previous week, at least for its measurement set.

Like the rest of the United States (well, almost), the American podcast business experienced a sudden disruption over the past week as an increasing proportion of the American populace was made to sharply limit their time outdoors as part of the effort to slow the coronavirus pandemic.