Uncertainty: Turning Fear and Doubt into Fuel for Brilliance

AMPLIFYING UNCERTAINTY

hours of footage into thirty-six minutes of genius.

IT’S NOT JUST FOR START-UPS AND TECH

A certainty anchor is a practice or process that adds something known and reliable to your life when you may otherwise feel you’re spinning off in a million different directions.

• Judgment from those whose approval you seek

Here’s where we circle back to the power of ritual and routine as certainty anchors in the creation process.

Judgment is often experienced as pain, but it’s really just feedback data. All that angst surrounding it is just emotional sludge, the by-product of tactless delivery or the creator’s own hang-ups. Creators need data. They need judgment, feedback, and criticism. Without them, there’s no way to know whether what you’re creating is working or not. Wh

three psychic horsemen of creation: uncertainty, risk, and exposure to criticism.

When these moments along the creation path happen, you have a choice to make. You can strap on your vision blinders, ignore the fact that you’ve gone off the rails, and keep to your original plan. Or you can stand up and make a conscious choice to wade back into uncertain waters, knowing you’ve now invested time, money, and energy in an endeavor th