How is GoPuff pushing the category forward?

Most grocery stores have now begun to offer some form of their own in-house delivery, some of which are profitable. These profitable models generally have higher minimum order requirements, markups on items, non-flexible delivery windows (often multiple deliveries are pooled into one driver trip to save costs), and an unclear view into what... See more

Fresh groceries have remained the holy grail of e-commerce. A task so daunting that even Amazon hasn't been able to crack it. In China, the retail grocery market is estimated by McKinsey to be worth 5.2 trillion RMB (794bn dollars) in 2019, with only 10% of that currently online. In 2020, it seems like we've finally found a business model where the... See more

As JOKR scaled, it started expanding its share of wallet beyond grocery into adjacent categories like personal care, pharmacy, household goods, pets, apparel, and electronics. Soon a customer will be able to buy any product imaginable on JOKR and have it delivered within 15 minutes.

Quick Commerce is the rapidly emerging space in food and convenience item delivery that will deliver essential products at ultra-fast speeds (for the purpose of this article: sub-20 minutes).