Ultrafast Delivery: The $28B Market to Build the On-Demand Bodega

But what about categories beyond food? Do customers care about speed when it comes to clothes, convenience items, homeware, or beauty? And how will a courier entrant be positioned to “win” in this new model?

This market they were entering admittedly seems crowded at first glance. It consists of four major categories: Brick & Mortar, Supermarket Delivery, Marketplaces, and Instant Commerce.

Kagan Sumer — founder of Gorillas, one of the best known startups in the Quick Commerce space — consistently says, “We have the technology to go to space and we’re still going to the supermarket?” It’s a thought provoking idea, especially when compounded by our poor ability to manage our personal kitchen pantry inventory, which results in 54 billio... See more